In today’s economy it’s hard enough selling huge quantities of a product people are familiar with, but try selling the American public on something they’ve never seen before. We have issues accepting products and ideas that are foreign to our understanding sometimes, and that’s the challenge automakers are undergoing right now as they try to revolutionize the industry while still appealing to a consumer’s sense of what is familiar.
But this challenge hasn’t stopped companies like Honda from trying some interesting things, as any new Honda dealer Westchester County has to offer can attest to. One of the products Honda is most excited about for the upcoming few years is the CR-Z hybrid, which walks the fine line between sports car and hybrid about as beautifully as any other vehicle in the industry.
The way Honda is selling it, the CR-Z really is the best of both worlds. In a new ad campaign scheduled for 2011 (which will be in 3D, by the way), the vehicle is supposed to be compared to Certs—which are both mints and candy—and Reese’s Peanut Butter Cups—which combine the two delightful flavors of peanut butter and chocolate about as flawlessly as any two flavors can be combined. This car does something similar, giving consumers two things that they want simultaneously: style and fuel economy.
Westchester County new Honda dealerships are more than happy to bring aboard an automobile that can do both, because in the past there really hasn’t any car that could. Hybrids are great, but rarely do they have any real style and rarely do they have any pickup. Conversely, sports cars look great and drive like dreams but suck gas worse than any other class of automobile other than utility pickups.
So this is a car that does both, and with its style and relatively low price tag set at just below $20,000, it’s aimed towards male consumers in the 25-35 years old range. As someone who fits that descriptions, I can tell you that I’d certainly look into buying one. Why not? How often do we really get the opportunity to receive such delicious cake and eat it, too? Or delicious Certs, for that matter?