PR is a hard business these days. There are so many outlets, so many tools, and so many people vying for the same space! So, good solid hits can be harder to come by and take longer to get. We got a call last week from This Old House Magazine who was interested in featuring our client's product in their October issue. What is exciting, and perhaps a little depressing, is that the information they were referring to in order to find us was sent nearly one year ago! That's right, a press release we sent nearly a year ago was just revisited by a magazine to be used in an upcoming issue that features similar products. I try to tell clients that PR can be a very slow process, particularly when people are looking for good "old fashioned" hits, but they are often very worth the wait. We are hoping the same is true for our client "LadderWrap." If you want to learn more about them, go to www.ladderwrap.com and find out for yourself why they are being featured in the ladder safety issue.
Another client will be featured in an upcoming issue of Paula Dean's magazine. We sent them the product sample in November of last year! So again, the process can be long, but it is often worth the wait, a recent hit for that same client (www.cardcubby.com) generated hundreds of sales in a matter of a few days.
One of the most important keys for having an effective Twitter account is to remember that you are building relationships. The goal of Twitter is not just to push out promotional information, but to develop a sense of trust among your followers. Here are some tips for creating an effective Twitter account for your business.
Good morning! First things first, be sure to join the PR and Marketing group here on Westchester.com so you can talk to other business owners and receive some PR and marketing tips. Ask a question and we'll get right back to you! Secondly how much thought have you given to your marketing efforts for 2010? The year is half over and you should be assessing your strategy, where you are and what you still need to achieve. If you need a little jump start, visit my website and download the free marketing worksheet to get you started. www.gmgpr.com It's on the homepage and it will help you get organized. Have questions? Post them here or email me and I'll be glad to help. Be sure to follow me on Twitter as well to get "breaking" ideas! www.twitter.com/gmgpr.
Look forwarding to hearing from you!