Hey all, join me and social media expert Allan Hoving on Monday night at Morton's The Steakhouse at 9 Maple Avenue, 6 - 8 PM and learn more about social media. Maximizing LinkedIn, Twitter, Facebook and Google! $25 gets you great info, great networking and great food! Call Kim to register at 914-683-6101. Hope to see you there.
One of the most important keys for having an effective Twitter account is to remember that you are building relationships. The goal of Twitter is not just to push out promotional information, but to develop a sense of trust among your followers. Here are some tips for creating an effective Twitter account for your business.
In case you haven't noticed, it's mid to late September! Yikes. That means it's nearly too late to think about Fall promotions! But if you hurry you can still create fun, and creative and profitable promotions for Fall and Winter. There are lots of ways to beef up your marketing these days, from website offers, to co-promotions with other businesses to a networking event. Get started today and keep these things in mind:
1) What is my ultimate goal? Increase sales... by how much? Market to existing customers... what are you marketing? Spell it out and be clear and measurable.
2) Give yourself enough time to promote it well. So think 6 weeks out and work backwards to create an effective timeline.
3) Think of unique ways to promote your event/activity/promotion. Can you do an email blast to existing customers (do you have that already set up?). Can you work with another company to access their email list? Can you do an insert in the local paper (yes, those still exist and can be effective)? How about on-line advertising through the appropriate venue? We recently tested an on-line program with the IMAX Theatre at Palisades Center and found that the NY Metro Parents website was highly effective at driving traffic to our site over other venues that were active far longer. We pulled the previous ads and bumped up our ads on NY Metro Parents. Using Google analytics (free) can help with this testing process.
4) How about promoting it through Twitter? Host a TweetUp and invite others to participate to make it successful. At the TweetUp offer free samples or a raffle prize of your new product or service. Get other complimentary companies involved. (Look to this blog for an upcoming Tweet Up announcement!)
5) Don't forget the old fashioned press release! Yes, they still work, if written well, sent to the proper people and followed up appropriately.
Need help? Check out our website for more ideas and info: www.gmgpr.com Risa
A successful marketing campaign will include a mix of "old fashioned" techniques like press releases, article writing and story pitching, but it will also include new media opportunities like blogging, social networking and viral campaigns.... so how's your social media strategy going?
If you haven't thought about social media yet or how it can positively effect your bottom line, it's time you did. Social media isn't going away. It's only going to become more important in 2010 and beyond.
Good morning! First things first, be sure to join the PR and Marketing group here on Westchester.com so you can talk to other business owners and receive some PR and marketing tips. Ask a question and we'll get right back to you! Secondly how much thought have you given to your marketing efforts for 2010? The year is half over and you should be assessing your strategy, where you are and what you still need to achieve. If you need a little jump start, visit my website and download the free marketing worksheet to get you started. www.gmgpr.com It's on the homepage and it will help you get organized. Have questions? Post them here or email me and I'll be glad to help. Be sure to follow me on Twitter as well to get "breaking" ideas! www.twitter.com/gmgpr.
Look forwarding to hearing from you!